Brother Earth Academy

Take a peek at the event

A hands-on program through which you learn about Endangered Animals through Badges and Tote bags.

Everybody knows well.
We live on the benefits of animals.

We all know - vaguely.
The natural balance of the wild animals is starting to collapse,
and some animals are becoming endangered.

We may not know enough -
like why those animals are endangered.

We should try taking the next step.
We at Brother, will provide the impetus.

A hands-on program through which you learn
about the endangered animals through badges and tote bags.
That is the "Brother Earth Academy".


There will be many tote bags with different pictures of nature drawn on them. Choose your favorite.

Landscape illustration

  • River
  • Tree
  • Pond
  • Grass


There will be badges featuring the images of endangered animals inside the tote bags.

Chouse your animals

  • Panthera tigris Sumatran sumatran Tiger
  • Gorilla gorilla gorilla Western Gorilla
  • Amblonyx cinereus Asian Small-clawed Otter
  • Diceros bicornis Black Rhinoceros
  • Ursus maritimus Polar Bear
  • Phascolarctos cinereus Koala
  • Rangifer tarandus Reindeer
  • Eudyptes chrysocome Northern Rockhopper Penguin
  • Ara glaucogularis Blue-throated Macaw
  • Giraffa camelopardalis Giraffe
  • Loxodonta africana African Elephant
  • Ailuropoda melanoleuca Giant Panda
  • Symphalangus syndactylus Siamang
  • Panthera uncia Snow Leopard
  • CRSumatran Tiger

    Will the brave ones of the forest
    vanish without a sound?

    Tigers are said to be the biggest within the Felidae, and within this species, the Sumatra tigers are said to be the smallest. Tigers are primarily found in the forests of the Eurasian Continent and Asia. There were 9 types of tigers in the early 20th century, but there are only 6 types today. Deforestation caused by human activity, and poaching for the fur and liver from the tigers, are the main reasons behind this. What must they think of us?

  • CRWestern Gorilla

    Not only humans,
    but Ebola fever too

    The brave, but cute and charming gorillas. They are one of the most popular animals at the zoo. They are thought to be violent due to how they are portrayed in movies, but the fact is that they are gentle animals who prefer eating plants over meat. There are 20 gorillas in Japan, only found in zoos and research facilities. Currently, the gorilla population is falling rapidly due to the destruction of their homes and the effects of Ebola fever.

  • VUAsian Small-clawed Otter

    The residents of the rivers
    cannot escape:
    neither to the land nor to the sea

    The small-clawed otter (Aonyx cierea) is a popular animal in the zoo. It lives in a community with approximtely 10 other otters, who gather to make groups. They live near the rivers or inside the swamps near the rivers in south-east Asia and China. They survive by eating small fish and crabs. However, as humans get wealthier, the otters continue to lose their homes. The more we pollute, the more they are threatened.

  • CRBlack Rhinoceros

    Hunted down:
    the greed for their horns

    There is a surprising fact about the black rhinoceroses. In the early 1960s, there were approximately 100,000 rhinoceroses. However, the population has declined to less than 5,000 in only 50 years. This means that 95% of the rhinoceroses have vanished. The reason is very simple: poachers hunting them for their horns. Moreover, there are only three northern white rhinoceroses left on earth, also the result of hunting.

  • VUPolar Bear

    Living on a land
    that melts and vanishes

    The polar bears' habitat is in the arctic area, mainly on ice. In other words, they live on land that can melt away. The ice sheet in the Arctic ocean has reduced in size by 10% in the recent 40 years. It is predicted that the ice will continue to melt, and in 40 years, 30% of the polar bears will disappear.

  • VUKoala

    The recent,
    rapid decline
    of a popular animal

    Another popular animal at the zoo are koalas. They became endangered in 2016. Out of the 600 types of eucalyptuses found in Australia, they only eat 10 - 20% of them. This is one of the major reasons they are becoming extinct. Other reasons for their population decline include the fragmentation of their habitat caused by the development of the forest, and forest fires caused by droughts.

  • VUReindeer

    We can't let them
    exist only in songs

    "Rudolph the red-nosed reindeer" is a well-loved song. Since they are known as the animals who pull Santa Claus's sled at Christmas, they are popular with children. However, the reality is that the population of the reindeers is continuing to decline. This is due to the deforestation caused by the construction of new roads and hotels to support the expanding economies triggered by the tourists visiting the northern countries.
    By the way, did you know that the nose of a reindeer is not actually red?

  • ENNorthern Rockhopper Penguin

    The voracious appetite
    of humans
    is endangering lives

    The rock hoppers jump on the rock faces instead of walking. These beautiful penguins, with yellow feathers standing out, have been caught in the fishing nets and are suffering a loss of population. The fishing nets are used to catch shrimps and crabs, using krill as bait... Our voracious appetite may be a threat to the penguins.

  • CRBlue-throated Macaw

    Beauty can lead
    to misfortune at times

    The blue-throated Mascaw is an endemic species from Bolivia. Their turquoise feathers are as beautiful as velour. As a result, they have been hunted since the Age of Exploration, and by the end of the 20th century, there were only 50 of them left. We should be attracted by the beauty of their natural posture flying in the wide sky, instead of owning them as pets.

  • VUGiraffe

    Eagerly waiting
    for a safe environment

    Giraffes become an endangered animal in 2016. Their long necks and cute faces made them popular in the zoos. However, 40% of their population has vanished within the past 30 years. Wars, droughts, and land converted for agricultural use have fragmented their habitat, which leads directly to a decline in population. Illegal poaching is also threatening these popular zoo animals.

  • VUAfrican Elephant

    Humans are
    the only ones
    that desire their ivory

    The African elephants are known for their large body, long nose, and long ivory tusks. These long tusks have become a threat to their population. More elephants die from being poached for their ivory than die of natural causes. Japanese people have a culture of using ivory, and a lot of people do not know that only Japan and China sell ivory for economic gain.

  • VUGiant Panda

    Looking for
    one's beloved
    in the forest

    Pandas are found only in a limited area of China. They are popular in zoos, for their black-and-white appearance and their manner of eating bamboo. They were introduced to America in the mid 19th century, and started to see a drop in population since that time, caused by people poaching them for their fur. Now, the major reason for the population decline is the fragmentation of their habitat due to change and damage to the environment. The damage and fragmentation of their homes reduces their chances of meeting other pandas, which in turn prevents them from having babies.

  • ENSiamang

    Can we hear
    their cries
    for love in the future?

    The siamangs are famous for their cry. They are known to stay as a couple with their loved ones throughout their entire life. It is nice to know that their cries mean, "Good morning!" or "I'm right here!". However, the more that deforestation continues, the more their habitat is reduced.

  • ENSnow Leopard

    Avoiding humans,
    and living in the shades
    of the rocks

    The snow leopards live in the mountain ranges of Asia, and it is known that among all delidaes, they inhabit the highest areas. They hide in the shades of the rocks during the summer, and hunt for food in the winter, blending into the white snow with their pure white fur. They can be seen in zoos. Their winter fur, growing longer than 10 cm and shining bluish-grey in the white snow, is a fascinating sight. As they encounter the nomads, however, they are starting to lose their habitat.

Learn about the tragedy each animal is facing. Arrange your tote bag, wishing for a world where these animals can live happily.


You will receive a blue ribbon once you are done learning. Tie the ribbon on you bag, and take a photo with your original tote bag!


Event Movie

Brother Earth Academy in LACHIC

Held in LACHIC, a shopping mall in Sakae (in Nagoya's city center), from September 23 - 24, 2017. It was widely covered by the media, and fortunately many people stopped by.

Brother Product

The Brother products
that led to the Brother Earth Academy

The Brother Earth Academy offered an integral experience including educational tools and services, using Brother products

  • Garment Printer

    A tote bag with an illustration printed on it

  • Embroidery sewing machine

    An embroidered badge featuring the images of endangered animals

  • Ink jet Printer

    A printing service for your commemorative photo

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