About Brother Earth
"Brother Earth" was established in 2010 as an environmental slogan to convey a unified message for various environmental activities on a global scale, under which many activities have been conducted worldwide. From 2025, we have redefined “Brother Earth” as our sustainability slogan, expanding its scope from environmental activities to include all aspects of sustainability. The unified group message is "Working with you for a sustainable future." Brother is working to accelerate and communicate various sustainability-related activities under this message. More than 110 years have passed since our founding, and Brother is raising awareness of sustainability so that we can continue to live on this planet for the next 100 years.
Reducing the Environmental Impact in Business Areas
All Brother products delivered to customers worldwide have the latest energy-saving technologies designed thoroughly to reduce their impact on the global environment, from development and design to manufacturing, transportation, and recycling. We are generating various technological innovations and new services through this process.
Environmental and Biodiversity Conservation Activities Worldwide
Brother also makes efforts directly in environmental and biodiversity conservation activities. Activities include tree planting in Slovakia, ecological research on manta rays in Australia, mangrove reforestation in Thailand, and mountain reforestation in Japan. Brother employees globally are actively involved in environmental and biodiversity conservation activities in various areas, cooperating and collaborating with local communities and NGOs.
With the slogan "Brother Earth" in mind, the Brother Group dedicates itself to continual positive efforts towards sustainability in all its business areas and aims to fulfill its role regarding the SDGs by building a society where sustainable development is possible.
Special Contents
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Click for the Earth
The Brother Earth Click for the Earth is an environmental conservation activity that you can do with one click. Your one click equals one yen and used for environmental conservation activities by Brother. We would like to express our sincere gratitude to everyone around the world who has participated in the Click for the Earth program for their generous support.
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Endangered Species
This is our daily-digital-tear-off content that features one endangered species per day, drawn with just a single line in watercolor. Though they may disappear someday, these endangered species are still alive today, and through these images, we convey the importance of biological diversity and connections.